
THE ULTIMATE FUNNEL FOUNDATION

Customer Avatar: One main avatar for your main offer identifies ideal customers and how to best reach them.
Customer Journey Map: One journey map based on your avatar and includes the stages your buyers actually move through.
Messaging Matrix: One funnel messaging outline with page-by-page headlines, 3 payoff bullets, proof cues, and CTAs. Built on real conversations and mapped to your customer journey.
Funnel Plan & Build: The exact pages/flows (opt-in, bridge, sales, checkout, delivery, booking) with order bumps, upsells, and triggers.
Automation Wiring Plan: Delivery, reminders, win-backs, tagging, pipelines, and calendar events.
KPI Dashboard Outline: What to track (opt-ins, show-ups, EPC/EPV), targets, and quick-win tests.
30-Day Action Plan: Prioritized backlog so you ship in days, not months.
Fixed Scope • Clear Timeline • Actionable Deliverables
Day 0 — Kickoff (45–60 min)
Goals, audience, offers, current assets, constraints.
Day 1–5 — Research & Draft
We map stages, message gaps, proof placements, and the shortest path to revenue.
Day 6–9 — Build the Blueprint
Journey Map • Messaging Matrix • Funnel & Automation Plan • KPI outline • 30-day actions.
Day 10 — Review & Refine (45 min)
Walkthrough with edits and implementation decisions.
Day 11–14 — Final Delivery
Polished plan + implementation checklist, ready for your team to launch.
Fixed Scope • Clear Timeline • Actionable Deliverables
